Which Social Media Platforms Should You Use for Your Business?

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Social Media types

What are my Social Media choices?

At this point you have either got a; idea for a business, #startup or successful business… No mater which is you social media marketing is a must. World wide there are hundreds even thousands of social media sites, luckily we are only going to worry about the most popular few. There is a social media platform for just about anything, with features that can connect people with common interests, hobbies, demographics, and much more. So basically we are picking the platforms with the largest audience to maximize engagement. See monthly activity of the most popular sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Define Your Content

By defining your content we mean know in your mind what kind of information you want to provide your audience and, how are you going to get this content across?

Facebook – Great for using words, Images and videos.

Twitter – Great for images and videos but word use is limited, never the less what they take away in characters, they make up for by leading the # (hashtag) trend, which allows you to direct your tweets…

Instagram/snapchat – Both these medeums are dominated by sharing images in very different ways.

Youtube – Youtube is a video orientated platform that allows you to create videos and post them online on your very own channel.

Determine Which Channel Has Your Demographic.

The aim of the game is to find out which platform already has an audience you are looking for, the goal with social media marketing is to connect you with your required audience.There are plenty of campaigns on the internet you can learn from.

There is a couple of ways you can go about finding out the demographics of different social media Platforms, there are plenty of sites on the internet that track these stats for you. Further more you could just sign up to each of the social media platforms you you like the idea of and use their built in tools. The later option is probably the best option as joining more than one community will only extend your reach anyhow….

Finally, What Format to Create Your Content In.

Different Social media platforms have specific features that put their content across to their audiences, such as; Youtube with video, Snapchat with timed pictures, Instagram with picture stories etc. Therefor as there is a variety of platforms and they all come with their own format of presenting their content, we now need to figure out how we want to create our content and figure out which sites we are best suited…

  • Blog posts
  • Podcasts
  • Testimonials
  • User-generated content
  • Webinars and livestreams
  • Ebooks
  • Whitepapers
  • Videos
  • Photographs
Now Connect Your; Content, Content Format & Demographics with the Right Platform.

By now you might have an idea in which direction you want to go, or you still have no clue and it is still just as baffling as it was when you started reading this post… So below is a list of social platforms and what you can expect with each one, and hopefully help your decision making.

Facebook:

This is by far the largest platform, with over 2 billion monthly active users, 61 percent of whom are Americans between the ages of 25 and 54. Having a large audience Facebook is a very good option for most businesses as they allow the use of different content types, but the biggest asset to you is that you can specify your audience accurately to a narrowed down location …

Twitter:

Twitter is great for staying in the know right now and of the most immediate. This platform also has a word limit per post which you might think is a limitation but easily digestible textual contentis key to getting noticed. Also Twitter invented and lead the trend in the # (hashtag)Market. Hastag’sthat you now see everywhere with most platforms jumping on the bandwagon. 

LinkedIn:

LinkedIn is the choice platform for B2B (business to business) lead generation. The demographic on LinkedIn is also different than other sites as the average age bracket is 30 to 49 than there are users under 30.

Instagram:

Is all about the Images, whether or not your trying to promote a product a brand or yourself telling your story has been the new way to do it.  A picture is worth a thousand words ! So get creative…

Youtube:

This is a dedicated video platform. People all over the world are creating video’s about literally anything. The surprising thing is there is an audience for everything. This is a great medium to get into especially if you can turn your hand to final cut pro…

Conclusion

Hopefully you have now a lot better insight to which platforms do what and which might serve you best. Social media is here to stay and a vital part of keeping your business relevant and in the know. Social media is a must have tool for brand awareness and engagement across the globe. Remember Content Is King, so no matter the platform make sure your content is up to date, relevant and trending.

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